Every day, billions and billions of data are generated. Capturing all this data is impossible. Your ability to sift through all these data and collect the needed information about your customers can make or break your business.
This data will also help you know and understand the demographics of your target audience. And, understanding the demographics of your target audience will give you an idea of what your customers expect in terms of personalization. This will further help improve your marketing strategy overall. Furthermore, when you know your customers’ expectations, it can help attract more customers. More customers mean high conversion rates. So what are the important consumer data you need? Find out in this article.
Email address
When you get hold of your customers’ and potential customers’ emails addresses, you can always keep in touch by sending consistently sending them emails updating them about your new products, upcoming events, company news, etc. By doing this, you keep your business at the front of their minds. This will lead to higher conversion rates. What more? It doesn’t cost much.
Phone number
You need their numbers to send them texts. Remember, a lot of people cannot use digital ways of contact even in this modern era. Secondly, people always have their smartphones on them, it’s almost impossible for them not to be aware of any incoming message.
You may also require a mobile number for your business; some customers may want you to attend to their urgent needs or questions via phone call or text.
Behavioral data
What’s your customer’s engagement with your website like? What do they want? What are they looking for? What are their expectations? Collecting this consumer data will help you define your marketing strategy or market your brand or products effectively by carefully placing ads where they are needed.
Customer Feedback data
Customer feedback is information a customer gives to the owners of a product after use. This information given shows whether they were satisfied with the service rendered or not. This consumer data is important. It gives you an insight into what customers or clients think about your products and provides ways on how to improve your products and services. Sometimes you may have to ask your customers for the right feedback without waiting on them to provide one.
Geolocation data
Geolocation provides you with the necessary details of the location of your customers. It gives you a clue on how far your products or services are from your potential clients or customers. This consumer data is important for small business owners with physical stores. It can also help you plan, assess risk, and identify any delivery obstacle you may face when delivering your products or services.
Plus, geolocation data can help you establish a marketing or advertising strategy.
Best ways to collect consumer data
The last thing you want to do is to freak your customers out by monitoring their activities online. There are ways to collect their data without coming across as creepy.
One of the best ways is by asking them for their review, ratings, or honest feedback. In this way, you can have an idea of what they think about your product or services.
You could also ask them to subscribe to your newsletter. One trick to getting them to subscribe to your newsletter is by offering freebies.
Finally, ask them to carry out a survey. The survey should be short. Avoid asking for unnecessary details. For more information on running a successful small business with enough consumer data, visit the website.