Driving forward a business start up

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Introduction From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in which communications technologies have transformed the way in which the world carries out business. Previously, the major players in the world economy were the big industrial battalions – the companies that produced physical consumer goods such as cars, fridges, ships, trains, etc. While these products continue to be important, it is the ‘new economy’ based on Information and Communications Technologies…

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