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Five Reasons why Manufacturers and Distributors need a PIM

why Manufacturers and Distributors need a PIM
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In today’s competitive market, manufacturers and distributors face mounting challenges in managing product information efficiently. Product Information Management systems, a powerful solution designed to streamline and optimize the way companies handle their product data. From ensuring consistency across channels to enhancing customer experiences, the benefits of implementing a PIM are undeniable. 

In this blog, we’ll discuss five compelling reasons why manufacturers and distributors should integrate PIM solutions. Whether you’re navigating complex supply chains or seeking to expand your online presence, understanding the transformative potential of PIM is essential for staying ahead in the competitive marketplace. 

Why PIM is important in eCommerce?

PIM is an essential tool for eCommerce because it ensures consistent and accurate product data across various online channels. In the competitive world of online retail, maintaining brand integrity and delivering a seamless customer experience are essential for success. PIM systems serve as centralized repositories for product information, enabling eCommerce businesses to efficiently manage and distribute data across their digital storefronts, marketplaces, and other sales channels. 

Five Reasons Why Manufacturers and Distributors Need a PIM

A robust and thoroughly developed PIM system can enhance the distributor’s ability to manage data efficiently. 

Here’s why Distributors and Manufacturers Need a PIM solution:

1) To manage product information across various channels and touchpoints

Various channels exist to deliver diverse products to customers, each presenting product information in distinct formats. 

The PIM facilitates the management of these tasks across different channels. BetterCommerce PIM is equipped with an integrated channel manager that guarantees the delivery of precise data through various channels. 

It also facilitates the creation of multiple channels, streamlining the mapping of product attributes for each channel and thus rendering the process hassle-free.

2) Data-Centric Repository for Product Data 

Managing various products from various sources and clients poses a significant challenge for distributors. 

As product numbers and demands surge, distributors may become overwhelmed, resulting in heightened confusion. To alleviate this burden, implementing a comprehensive digital repository proves invaluable in centralizing vast amounts of data. The PIM system is a singular storage repository, offering a unified location for all product information. Moreover, it facilitates role-based access for employees, streamlining data management processes.

 3) For Digital Product Assets

It’s widely recognized that visuals play a crucial role in shaping customers’ perceptions. The impressions formed by images, graphics, and videos significantly establish trust in showcased products. However, storing all images and media files locally can consume considerable space and elevate the risk of data loss and system crashes. To mitigate these challenges, digital asset management offers a solution by simplifying and streamlining the storage of multimedia files.

4) To Collect Information from the Client’s Website

The potential for data loss and misplacement can result in significant losses, especially during migration processes where such risks are heightened.

Compounding this challenge, obtaining data directly from clients can prove difficult, as some may not permit or furnish related documents. 

Fortunately, the PIM system offers a solution by swiftly and automatically transferring data from the client’s management system. This transfer occurs at remarkable speed, akin to jet velocity, ensuring data integrity without any loss during the process.

5) Managing the same data across digital channels

At times, adjustments to product data are necessary. Updating details across all platforms can be arduous and time-consuming when a product is distributed across multiple channels. Traditional methods often struggle with auto-synchronization. 

However, a PIM system simplifies this process by automating synchronization across all channels, effortlessly reflecting changes across the board.


BetterCommerce PIM stands out as an all-encompassing and potent solution tailored for overseeing product information, distribution, and optimization processes. Its robust feature set directly tackles businesses‘ pressing challenges, leading to enhanced operational efficiency, lowered costs, and an uninterrupted customer shopping journey. For those seeking to streamline and expand their product data management, investing in BetterCommerce PIM proves to be a valuable choice.

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