Meeting and exceeding consumer protection laws to drive competitive advantage

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DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC World and The Link. Group turnover this year will exceed £7 billion, one third of sales coming from stores in 14 Countries outside the UK. This reflects the Group’s strategy of European expansion. In 2005 Dixons Group plc changed its name to DSG international plc to reflect more accurately its international makeup. Today the original Dixons chain contributes less than 5%…

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