The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...

It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is...

Introduction Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...

Introduction Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

The development of a transportation system which links up places both within the UK and across the world, has enabled people, goods and services...

 Introduction It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Introduction How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...

Introduction At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

Introduction The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...

With the discovery of a previously unknown planet, one of the first things we would want to know is its capacity for supporting any...

If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...

Business can’t exist without customers. And customers need constant care if they are to continue working with your business. Making and keeping customers are always...