The Editions Collection Business Case Studies eBook

• Acas and effective workplaces
• Organisations and shareholders
• Meeting global responsibilities by caring for communities
• Working for sustainable development in primary industry
• Recruiting, selecting and training entrepreneurial managers
• Identifying customers and meeting their needs
• Investing in people and in brands
• Creating a sustainable chocolate industry
• Growing a business by developing products and markets
• Linking promotional activity and the product life cycle
• Implementing quality systems
• Engaging stakeholders in a business
• Responding to a changing marketing environment
• Creating an effective organisational structure
• Bringing an innovative product to market Assure
• Using effective recruitment to retain a competitive advantage
• Developing new products
• Strategy in action - healthy schools
• The importance of customer service
• Businesses and taxation
• Helping individuals and companies that are in financial difficulties
• Building a brand in order to sustain its life cycle
• The vital role of sales at Kraft Foods UK
• Combining factors of production to achieve growth objectives
• Promoting social inclusion through access to legal services
• How Lloyd's responds to changes in the business environment
• Recruiting, selecting and training for success
• Business aims, objectives and values
• Securing customers' interests through mutual ownership
• Responding to changing customer requirements: the drive towards Wellness
• Brand repositioning and communications
• Investing in training to safeguard the future
• The importance of quality in creating a competitive advantage
• Taking a long-term view - developing fuels for the future
• Building Human Resources to provide a foundation for growth
• UNISON and unions' wider role
• Developing and implementing a strategic approach to ethics
• Operations management: the Wincanton way
• Acas and effective workplaces
• Creating a corporate social responsibility strategy
• Working for sustainable development in primary industry
• The recruitment, selection and training of people at Arcadia
• Meeting stakeholder needs through community involvement
• Achieving betters Public Services - The work of the Audit Commission
• Calculating the risks in making investment decisions
• Supporting agriculture to create sustainable development
• Quality through standards
• Financial statements and reporting
• Using promotional strategies to connect with stakeholders
• Continuous improvement - the Corus way
• Meeting and exceeding consumer protection laws to drive competitive advantage
• Motivation: how Egg unleashes the power of people
• Developing vision and values to build a market strategy
• Strategic planning - responding to external influences
• Sponsorship and the marketing mix
• Integration in the public sector - HMRC
• Identifying and creating new markets - a new strategy for a global leader
• Using promotion to boost sales and brand value
• The vital role of sales at Kraft Foods UK
• Planning and the business cycle
• The marketing process
• Respecting stakeholder values
• Creating the right marketing mix
• Nutrition, Health & Wellness - New product development at Nestle
• The importance of entrepreneurship in small businesses
• Segmentation
• Pursuing a growth strategy
• How a brand promise drives change in a multinational organisation
• The importance of excellent customer service
• Meeting global and local needs
• Health and safety in the workplace
• Cause marketing - Vodafone's partnership with The National Autistic Society
• Success through managing quality, safety, customer service and cost
• Market leadership in the 3G market
• Embracing and pursuing change
• Corporate social responsibility
• Social and environmental responsibility
• Flexible working patterns at the Audit Commission
• Standards and quality
• Sustainable business at Corus
• The importance of customer service at Enterprise Rent-A-Car
• Entering a new market with a new product
• Meeting needs in a competitive sector
• How HMRC collects tax revenue to support government policy
• Using aims and objectives to create a business strategy
• Using strategy and planning to measure, monitor and report performance
• Continuous improvement within an organisation
• The business benefits of diversity
• The role of training and development in career progression
• How McCain responds to changes in the external environment
• Managing stock to meet customer needs
• Developing skills in a large organisation through training and development
• Business Principles in action - nutritional labelling
• Using PESTEL to design effective strategies
• Critical path analysis at Network Rail
• Enterprise skills
• How market research helps support the new product development process
• Managing risk through the effective team-based decision making
• The business of nuclear decommissioning
• How market research helps Portakabin to remain at the cutting edge
• Motivating through Total Reward
• Creating a high performance culture
• Using research and development to improve agricultural productivity
• Tarmac's functions - working together towards its mission statement
• Using effective communication to create direction
• Using Business Principles to support ethical communication
• The role of stakeholders
• Business ethics and corporate social responsibility
• Strategic growth in the retail fashion industry
• Flexible working patterns at the Audit Commission
• Supporting new business start-ups
• Use of the marketing mix in the fashion industry
• Workforce planning at British Gas Services
• Supporting business through standards
• Building societies and other types of organisation
• Sustainable performance in the construction industry
• Financial information in decision making
• Continuous improvement as a business strategy
• Growing a company by international acquisition
• Using a range of management styles to lead a business
• Using market research to relaunch a brand
• Managing external influences
• Market research and consumer protection
• Meeting needs in a competitive sector
• Building a sustainable supply chain
• Using innovation to create a competitive advantage
• Intellectual property rights and entrepreneurship
• Extending the product life cycle
• Using PEST analysis to identify external influences
• Changing work patterns at Lloyds TSB
• Sustainability through investment
• Creating strategic direction
• The use of the marketing mix in product launch
• Managing risk through effective team-based decision making
• Meeting responsibilities to stakeholders
• Customer service as a strategy
• Portakabin - promoting the brand
• Training and development as a strategy for growth
• SWOT analysis in action at Skoda
• Feeding and fuelling the world through technology
• How roles and functions contribute to competitive advantage
• Recruitment and selection at Tesco
• Driving forward environmental aims and objectives
• Stakeholders in recycling and re-use at Vodafone
• Marketing strategy for growth
• New technology development in the primary sector
• The product life cycle and online fashion
• From ice-cream van to Dragons' Den - Duncan Bannatyne
• Supporting new business start-ups
• Workforce planning at British Gas
• The importance of effective communication
• Sustainable performance in the construction industry
• Improving strategic decision making
• Enterprise in the fast lane
• Product development through continuous improvement
• Managing firms through the business cycle
• Recruitment and selection at Enterprise Rent-A-Car
• Using customer service to position a business
• Investing in safety
• Delivering the mission statement
• Developing people through training
• Highways Agency - PEST analysis
• SWOT analysis and sustainable business planning
• Protecting the marketing mix through intellectual property rights
• Roles and responsibilities within an organisational structure
• Supply chain from manufacturing to shelf
• Becoming a lean service organisation
• Positive about disability
• London 2012 - achieving the vision
• Developing a marketing plan
• Developing people through decision making
• Developing a motivated workforce
• Management styles in the oil and gas industry
• Using the marketing mix to drive change
• Lean production at Portakabin
• Recruitment and selection in the energy industry
• Balancing stakeholder needs
• Motivation within a creative environment
• Developing an effective organisational structure
• How roles and functions contribute to organisational performance
• Ethical trading and sustainable business
• How training and development supports business growth
• Ethically serving stakeholders
• Use of PEST analysis at UNISON
• Using technology to improve economies
• Social responsibility - using resources more efficiently
• Discovering customer needs through research
• Workforce planning at British Gas
• Working within the business cycle
• Sustainable performance in the construction industry
• The importance of effective management
• Controlling cash flow for business growth
• Overcoming barriers to change
• Planning a budget
• Live, breathe and wear passion
• Motivation in action
• Meeting business needs through workforce planning
• Factors affecting organisational structure
• Intellectual property and the external environment
• New products from market research
• The advantages of centralisation
• The marketing mix in the food industry
• Training and development at NDA
• Sectors of industry
• Using the marketing mix to drive change
• How the role of marketing drives business forwards
• Providing customers with ethically sourced garments
• Corporate Responsibility and stakeholders
• Managing workforce requirements
• Balancing stakeholder needs
• Motivation within a creative environment
• Job roles at Specsavers
• Product design through research and development
• Developing a Human Resource strategy
• Motivation theory in practice at Tesco
• Negotiation and representation at work
• Implementing a new vision at Virgin Trains
• Managing the supply chain to meet customer needs
• Providing a customer-centric service
• Competitive advantage through efficiency
• Adding value through asset optimisation
• Motivation within an innovative work environment
• Meeting business needs through training and development
• Communicating with stakeholders
• Roles, responsibilities and career development
• Stakeholders as partners
• Sustainable performance in the construction industry
• Decision making across the business cycle
• Using teamwork to build a better workplace
• Locating a business to enhance the customer experience
• Calculating and managing risk
• Using promotion to position a brand
• Creating a winning marketing mix
• Responding to changes in the market environment
• Building a better workplace through motivation
• Using sports marketing to engage with consumers
• Developing competitive advantage through customer service
• Roles and responsibilities
• Using the marketing mix to drive change
• Achieving growth through product development
• Engaging with stakeholders
• Engaging consumers through word-of-mouth marketing
• Corporate Responsibility and stakeholders
• Investment appraisal in action
• Competitive advantage through diversity
• Business ethics and sustainability in the steel industry
• Developing appropriate leadership styles
• Delivering a business strategy
• Using promotion to campaign for public services
• A customer-centred approach to providing insurance

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