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Marketing Case Studies
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
Responding to changing customer requirements the drive towards wellness
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...
People Case Studies
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Finance Case Studies
Controlling cash flow for business growth
Introduction
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Raising finance for smes
Introduction
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Operation Case Studies
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Strategy Case Studies
Securicor and the private finance initiative
Introduction
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Financial information in decision making
Introduction
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
External Environment Case Studies
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories. It...
From The Business Blog
5 Ways Your Fleet Can Save Money
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...
Why Timely Communication to Customers Matters for Business
Business can’t exist without customers. And customers need constant care if they are to continue working with your business.
Making and keeping customers are always...