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Creating a market (PDF)

Creating a market in full in PDF format taken from edition 3 of Business Case Studies.

This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.

Read the case study online here

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Creating a market in full in PDF format taken from edition 3 of Business Case Studies.

This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.

Read the case study online here

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