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Home Companies Abbey National Customer-led innovation in a competitive market (PDF)
Customer-led innovation in a competitive market (PDF)

Customer-led innovation in a competitive market (PDF)

£5.99

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This license is for single use only. It may not be distributed to any other person, nor used for teaching with groups of more than one student. The resource may not be shared with any other person in any way. If you wish to use this resource with more than one student you will need to buy a copy for each student or subscribe to the academic subscription.

Customer-led innovation in a competitive market in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to

  • explain the difference between a product-led and a customer-led approach to business
  • explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits
  • give examples of ways in which Abbey has simplified its communications with customers.

 

Read the case study online here

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