Customer-led innovation in a competitive market in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to
- explain the difference between a product-led and a customer-led approach to business
- explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits
- give examples of ways in which Abbey has simplified its communications with customers.
Read the case study online here
