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Home Operations Research and Development Leading innovation in world healthcare (PDF)
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Leading innovation in world healthcare (PDF)

Leading innovation in world healthcare in full in PDF format taken from edition 6 of Business Case Studies.

This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market.

Read the case study online here

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Leading innovation in world healthcare in full in PDF format taken from edition 6 of Business Case Studies.

This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market.

Read the case study online here

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