Home Marketing Customer focus Making markets work well with customers (PDF)

Making markets work well with customers (PDF)

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Making markets work well with customers in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • understand the sources of consumer power
  • understand how the forces of demand and supply work to determine market prices
  • describe how the OFT uses its powers to promote fair competition.

Read the case study online here


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