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Home Strategy Mission Meeting the needs of the consumer (PDF)
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Meeting the needs of the consumer (PDF)

Meeting the needs of the consumer in full in PDF format taken from edition 4 of Business Case Studies.

This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met.

Read the case study online here

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Meeting the needs of the consumer in full in PDF format taken from edition 4 of Business Case Studies.

This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met.

Read the case study online here

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