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Home Marketing Marketing mix Protecting the marketing mix through intellectual property rights (PDF)

Protecting the marketing mix through intellectual property rights (PDF)

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SKU: tt100-pdf-130-361-14 Categories: ,

Description

Protecting the marketing mix through intellectual property rights in full in PDF format taken from edition 14 of Business Case Studies.

This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.

Read the case study online here

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