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Home Marketing Branding Reclaiming the identity of a brand (PDF)

Reclaiming the identity of a brand (PDF)

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SKU: tt100-pdf-232-572-6 Categories: ,

Description

Reclaiming the identity of a brand in full in PDF format taken from edition 6 of Business Case Studies.

This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company.

Read the case study online here

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