Home Marketing Branding Using planning analysts at the centre of brand development (PDF)

Using planning analysts at the centre of brand development (PDF)

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SKU: tt100-pdf-26-25-8 Categories: ,

Description

Using planning analysts at the centre of brand development in full in PDF format taken from edition 8 of Business Case Studies.

This case study illustrates how Kraft Foods’ management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft’s forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place.

Read the case study online here


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