Home Marketing Branding The healthy eating brand (PDF)

The healthy eating brand (PDF)


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The healthy eating brand in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful 'Healthy Eating' brand.

Read the case study online here

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