Responding to changing customer requirements: the drive towards Wellness in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- know that increasing numbers of people want healthier foods
- understand how and why market focused companies (e.g. Nestlé) respond to such developments
- know about Nestlé: its size, its products and its worldwide reputation.
Read the case study online here