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Home Marketing Customer focus Responding to changing customer requirements: the drive towards Wellness (PDF)

Responding to changing customer requirements: the drive towards Wellness (PDF)

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SKU: tt100-pdf-7-198-10 Categories: ,

Description

Responding to changing customer requirements: the drive towards Wellness in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • know that increasing numbers of people want healthier foods
  • understand how and why market focused companies (e.g. Nestlé) respond to such developments
  • know about Nestlé: its size, its products and its worldwide reputation.

 

Read the case study online here

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