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Customers, process and people (PDF)

Customers, process and people in full in PDF format taken from edition 5 of Business Case Studies.

This case study focuses on how Standard Life has extended its marketing mix beyond the traditional four Ps, Product, Price, Promotion and Place to create a modern focus on Customers, Process and People.

Read the case study online here

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Customers, process and people in full in PDF format taken from edition 5 of Business Case Studies.

This case study focuses on how Standard Life has extended its marketing mix beyond the traditional four Ps, Product, Price, Promotion and Place to create a modern focus on Customers, Process and People.

Read the case study online here

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