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Social marketing in the new millennium (PDF)

Social marketing in the new millennium in full in PDF format taken from edition 5 of Business Case Studies.

This case study examines Sky Television’s new youth initiative - 'Reach For The Sky' - and explains how a social marketing programme is important in the growth of a company’s brand.

Read the case study online here

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Social marketing in the new millennium in full in PDF format taken from edition 5 of Business Case Studies.

This case study examines Sky Television’s new youth initiative - 'Reach For The Sky' - and explains how a social marketing programme is important in the growth of a company’s brand.

Read the case study online here

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