Meeting global and local needs
A Siemens case study

Page 1: Introduction

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Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base is in Munich, Germany. From there, executives oversee work carried out in the name of Siemens all over the world. In the UK, Siemens plc has its headquarters in Bracknell, Berkshire and has more than 100 offices and factories. It employs...
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Page 2: Globalisation

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'Globalisation' refers to the trend where individual countries become less influential in relation to crossnational bodies. People worry we are turning into one global 'village'. Decision makers are far away. There is fear because such decisions do not take note of what local people need or want. However, as the case study will show, meeting local needs is key to the performance of a business like...
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Page 3: Operating as part of a global market

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Using its worldwide presence, Siemens aims to meet the needs of a range of global markets. All its companies report to the German parent company. To deliver value to the overall group, each separate business must meet the needs of its own customers, wherever they are. There are thirty businesses within Siemens in the UK. This figure is constantly rising as Siemens strengthens its UK portfolio...
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Page 4: Working across ´sectors´ of an economy

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An 'economy' refers to the way in which a group of people set about using scarce resources to produce the things they need or want. 'Scarce' resources are those that have limited supply. A way of understanding this is to think of a family. Just about every family has some scarce resources. They must 'economise' to do certain things, give up others to enjoy something else. Money, garden, rooms...
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Page 5: Siemens in action

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Siemens in the UK designs and makes super-conducting magnets for body scanners worldwide and more than a third of all MRI scanners in hospitals have a Siemens magnet at their heart. These are made in the UK. Variable speed drives; industrial gas turbines; motor parts and rail communication systems are UK-produced. These are for the world market. Siemens traffic management systems manufactured...
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Page 6: Conclusion

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Siemens' aim is to be profitable. It seeks to be a global leader in electronics and electrical engineering. Because of this, it works within a huge range of industrial sectors. All over the world, electrical equipment controlled by Siemens electronic systems is in use. In the UK, Siemens provides the full spectrum of products and services and, in terms of its turnover, the UK is the third...
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