Page 1: Introduction
Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the high street.
In 2010 Specsavers was voted Britain”s most trusted optician for the eighth year in a row.
Specsavers was founded in 1984 by Doug and Mary Perkins. They started the business in their spare bedroom on a table-tennis table.
Up until the 1980s British opticians were seen as a form of 'medical' provision and were heavily regulated by government. This prevented competition. When the government of the time deregulated the industry, optical retailers were able to advertise for the first time. Doug and Mary seized this opportunity. They opened their first Specsavers stores in Guernsey and Bristol. The aim was for Specsavers to become a trusted eye care provider, offering a wide range of stylish, affordable glasses.
Optical retailing involves both commercial and clinical disciplines. Specsavers branches provide not only value-for-money products but also professional clinical services. Its expert opticians carry out eye tests using the latest optical equipment. The Specsavers range of glasses includes the latest designs from some of Europe”s top fashion houses. All glasses have high quality PENTAX lenses. In addition, Specsavers offers a wide range of contact lenses and products.
Specsavers is now an international company. It has stores across Europe and in Australia and New Zealand. It is the market leader in the UK with a third of the country's optical retail sales. There are over 1,300 stores across the world and the company has an annual turnover of over one billion pounds. The company”s Head Office is in Guernsey.
Specsavers' culture is all about serving people. Unlike many other types of retailing, selling spectacles involves much interaction with customers. Specsavers depends on its people to deliver the highest standards of customer care and service. To help them do this, the business provides a variety of interesting job roles, as well as opportunities for career development.
The case study shows how different job roles are structured within the organisation and how they support Specsavers' business.