Tag: External Influences

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus journey for young people. It is one of...

PEST analysis

Before creating business plans or making decisions, it is important to 'scan' the external environment. This can be achieved through a PEST analysis, i.e. an investigation of thePolitical,Economic,Social andTechnological influences on a...

The importance of social responsibility

A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy, it can be a positive influence on the...

Competing in the global marketplace

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key partners are: the Department of Trade and Industry,...

The importance of competition policy

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise, innovation, efficiency and a widening of choice;enabling consumers...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a heavy-duty truck to a cargo ship, from a...

Economic environment and change

Business studies learning resources Learn business studies theory online with our extensive revision pages, download free case studies from real world companies and associated lesson materials and worksheets for teachers and students. External environment ▶ Theory...

Tackling the shortage of building land

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and respond to this change. Increasingly, business writers are...

Competing within a changing world

No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly changing business environment producers are constantly entering and...

Responding to a changing external business environment

 United Airlines United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly a USA domestic carrier, United Airlines expanded into...

Competitive advantage through sustainable product development in construction

 Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and technical knowledge to future market needs, Corus aims...

How Lloyds responds to changes in the business environment

 A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy people with a growing taste for luxury products...

Strategic planning responding to external influences

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their customers' credit accounts with each other through the...

How McCain responds to changes in the external environment

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to meet these objectives depends on two main groups...

Using pestel to design effective strategies

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of countless bridges, viaducts, embankments, cuttings and tunnels. Background to...
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