Cadbury Schweppes

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or shares -...

Stakeholders and corporate community investment

Modern society depends on prosperous communities that care for all of their members. Business organisations can play...

Engaging stakeholders in a business

Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger...

The acquisition of Dr Pepper Seven Up Company Inc

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest...

Launching a new product into a developed market

Established markets generate intense competition during which new and innovative marketing strategies are required and new and...

Poland a developing market

Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European...

The importance of cause related marketing

This case study examines an exciting new product idea from Australia - the Yowie - and shows...

Branding strategies to create value

The ultimate aim of any business is survival. At least five groups want to see a company...

Creating a new and exciting brand Café Cadbury

Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety...

Financial statements and reporting

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must...

Ethical business practices

The importance of ethics in businessEthics concern an individual's moral judgements about right and wrong. Decisions taken...

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