Tag: Market Research

Providing a customer-centric service

competitive marketplace. It needs to focus on providing the best possible products for its customers in order to compete and grow market share. Zurich offers a rich mix of services for these...

Information gathering and interpretation

The gathering of relevant and up-to-date information is a key business process. Information consists of organised facts and figures that have meaning within the context that the information is intended to be...

Market research and development

Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: who...

Methods of analysing marketing opportunities

Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: Who...

Forecasting and business trends

A forecast is a projection into the future that is based on evidence of past results, or on other appropriate information (e.g. what is happening in a similar market). A survey carried out...

Consumer focused product development

 Introduction We live in a consumer driven society in which the choices made by ordinary people play a large part in shaping decisions made by large companies, like what to produce and how...

Using market research to improve consumer focus an england wales cricket board

 Introduction Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on good ideas, or acted on a hunch that...

Using market research to develop a product range a coca col

 The soft drinks category Coca-Cola GBoperates in the non-alcoholic beverage market. How these beverages are supplied to consumers varies enormously, from vending machines that supply single units to supermarket multipacks. In soft drinks...

How market research supports the new product development process

 Introduction Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new products. This study shows how an international company, Beiersdorf,...

How market research helps portakabin to remain at the cutting edge

 Introduction For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd. He believed in innovation and development to meet...

Using market research to relaunch a brand

 Introduction Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research to ensure that it offers goods and services...

Market research and consumer protection

 Introduction The UK government set up the Food Standards Agency (FSA) in 2000 by Act of Parliament. It is a non-ministerial government department. This means that it reports to the government but it...

Providing a customer centric service

 Introduction Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It serves customers in more than 170 countries. The...

New products from market research

 Introduction The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg's has been...

Discovering customer needs through research

 Introduction Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they are individuals or businesses. It offers a broad...
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