Tag: New Product Development

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the desk. Roy felt the weight of the phone...

New product development

When new products are needed to replace those coming to the end of theirproduct life cycles in order to keep up with market changes, it’s known asnew product development. The time scale from...

Using colour in new product development

 Introduction Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally devoted to brightening people’s lives. Akzo Nobel can trace its corporate...

Design as a differentiator

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes even a ‘fan club’ as in the case...

Using innovation to create competitive advantage

Introduction We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge proportion of this happens on the Internet. People use...

New technology development in the primary sector

Introduction Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and Asia. It is one of the world's leading...
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