Tag: New Product Development
Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan...
Cow & Gate
Edition 7 Innovation in infant nutritionThis marketing mix case study focuses on the way in which one of the world’s...
Design Council
Edition 7 Using innovation to improve performanceThis business strategy case study illustrates the importance of design as part of the...
New product development
When new products are needed to replace those coming to the end of theirproduct life cycles in order...
Using colour in new product development
IntroductionAkzo Nobel’s products are among the most looked at in the world. Its business is colour. It...