Tag: New Product Development

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan...

Edition 7 Innovation in infant nutritionThis marketing mix case study focuses on the way in which one of the world’s...

Edition 7 Using innovation to improve performanceThis business strategy case study illustrates the importance of design as part of the...

When new products are needed to replace those coming to the end of theirproduct life cycles in order...

 IntroductionAkzo Nobel’s products are among the most looked at in the world. Its business is colour. It...