Tag: New Product Development

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan...

Cow & Gate

Edition 7 Innovation in infant nutritionThis marketing mix case study focuses on the way in which one of the world’s...

Design Council

Edition 7 Using innovation to improve performanceThis business strategy case study illustrates the importance of design as part of the...

New product development

When new products are needed to replace those coming to the end of theirproduct life cycles in order...

Using colour in new product development

 IntroductionAkzo Nobel’s products are among the most looked at in the world. Its business is colour. It...

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