Tag: Product Development

Organic product development to accelerate growth

Introduction “IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on the intelligent application of common sense. However, our...

Introducing a pan european product

Introduction The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in January 1994. This agreement defined the requirement for...

Staying ahead by meeting changing consumer needs

Introduction Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek out new products that meet their changing needs...
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