Page 3: Research
The research process involves inquiry into and discovery of new ideas to solve a problem or create an opportunity.
ARM invests around £140 million per year into its research programmes. As a knowledge-based research and development business, the majority of costs are associated with the company’s high quality employees.
Push or pull?
ARM’s R&D is predominantly market-orientated. It is influenced by feedback from hundreds of customers – and their customers – from different industries and with different needs. ARM employs a ‘Push/Pull’ model.
- The push is where ARM puts its latest developments out to manufacturers to drive new technical innovations.
- The pull reflects what customers and consumers are asking for, i.e. market demand. ARM’s R&D team talks to people at every level within key industries to establish what they need and what demand there is for different products in order to ensure products are customer-orientated.
External influences also affect ARM’s research. For example, energy efficiency is high on the public agenda. R&D into low power techniques has always been a key focus for ARM. The microprocessor market is now focused on evaluating the benefits of similar products across competitors. For example, which has lowest power, highest performance (speed) and the smallest scale (which is vital for mobile devices).