Page 6: Conclusion
The underlying aim of British Aerospace Asset Management has been to develop long-term links with airlines, rather than to strike the one-off deals of the past. In 1992, British Aerospace recognised the need to rethink its operating methods. British Aerospace Asset Management quickly established a method of reducing its idle fleet to zero and enhancing the reputation of its aircraft to meet the demands of top quality airlines.
By intelligent and creative thinking about asset management, British Aerospace has successfully contained what was a very serious liability for the company. Successful asset management lies at the heart of all modern business organisations. This case study provides an excellent example of how this can be achieved.