The acquisiton of Dr Pepper/Seven-Up company inc A Cadbury Schweppes case study
Page 2: The Cadbury Schweppes Group
The origins of the Group go back over 200 years. Jacob Schweppe perfected his process for manufacturing mineral water in Geneva in 1783. In Birmingham, John Cadbury first started selling tea and coffee in 1824, then cocoa and chocolate, which was soon to become the main business. The two companies - Cadbury and Schweppes - merged in 1969. Since then there has been a continuous programme of expansion worldwide.
The Group has undergone major changes during its development and since 1984 its structure has been based on its two business streams of Beverages and Confectionery.
The range of companies and countries through and in which the Group operates is vast; for instance, it owns Stani, a leading confectionery company in Argentina, and it has an interest in Camelot (the company which runs the UK National Lottery).
Cadbury Schweppes describes itself as a 'British-based but internationally-focussed food and drinks business operating primarily in the 'impulse purchase' or 'informal consumption' segment. Following on from this, the company has a stated commitment to:
Continue to focus operations in the market sub-sector of confectionery and soft drinks, and specifically consolidate its soft drinks position worldwide as the largest and most successful non-cola brand owner
Aim for a 'top three' position in the global confectionery market
Aim for profitable growth via a flexible but carefully selected use of organic development, acquisitions and alliances
Monitor positively and regularly growth opportunities in adjacent market sectors where acquisition or alliance could bring real gain through synergy.
In summary, the company is ambitious. It will achieve its aims via growth, acquisition and alliances whilst maintaining its profitability. If acquisition or alliances are deemed to be necessary, the company will look for synergy, i.e. consider the strengths of Cadbury Schweppes and the acquired/partner company to assess the benefits produced by the two merging together, the result of which must be greater than that which either of the two could achieve if they remained separate. (This is often referred to as 2 + 2 = 5).
Cadbury Schweppes | The acquisiton of Dr Pepper/Seven-Up company inc