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Home Marketing Market research Providing a customer-centric service (MP3)

Providing a customer-centric service (MP3)

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SKU: tt100-MP3-157-400-15 Categories: , ,

Description

Providing a customer-centric service in full in audio MP3 format taken from edition 15 of Business Case Studies.

(podcast) This case study focuses on how Zurich has used market research to develop a business strategy of ‘delivering help when it matters so that customers feel valued and taken care of’.

Read the case study this MP3 podcast relates to here

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