Page 6: Conclusion
This brief study has been designed to show the role of innovation in securing a firm foundation for competitive achievements. Innovation has assumed an important role for managers in helping them to improve their organisation's competitiveness. The key message is that businesses must aim to win, with the right people and the right product, delivered at the right price, on time and supported with a superior level of service. At the same time it must be remembered that innovative people require many skills including those of creativity as well as the ability to get things done.