Innovation at Heinz

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Introduction At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic environment. The ability to cope with the pace of change in this environment distinguishes the successful from the less successful business. This case study examines the way in which one successful company has planned to surf the wave of change. Traditionally, Heinz UK has been successful at exploiting the strong assets of the company – achieving excellence in manufacturing and…

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