Using business TV within a changing organisation
A Halifax case study

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Page 6: Conclusion

Halifax 3 Image 8The Halifax has recently gone through a complex period of change and development. The merger of two large building societies represented a major internal communications challenge which tested the new medium to the full. Since then, the Halifax has converted from being a building society to a plc - a massively complex operation. Again, TV played a big part, keeping staff fully in the picture about progress.

Business television has added value to the Halifax’s employee communication strategy by helping to create a better informed workforce. The annual output exceeds 50 programmes and is well received by the audience.

Halifax | Using business TV within a changing organisation