Page 6: Conclusion
Entrepreneurs take great ideas like Innocent smoothies, the biOrb fish tank and the easyJet budget airline and bring them to market by setting up new businesses. They invest energy, time and money in developing new ideas.
Starting up a new business is a high-risk activity there is no guarantee of return on investment. Registering patents, trade marks and designs protects them from being copied and gives the owner”s business a competitive advantage. This helps to take some of the risk out of enterprise.