Building a brand in order to sustain its life cycle
A Kellogg's case study

Page 1: Preparing to make a strategic change

Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a change was worth making and the nature of these changes.

This involved carrying out a SWOT analysis to identify:

Strengths of the All-Bran brand

Weaknesses

Opportunities existing in the market

Threats - e.g. from competitors.

Kellogg's | Building a brand in order to sustain its life cycle

Listen

Downloads

You can download free resources for this case study below

For students
For Teachers

Glossary »

More from Kellogg's

Below are external web links provided by Kellogg's in relation to their business activities.

Case study pages

Newsletter

Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website