LoginPage 1: Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a change was worth making and the nature of these changes.
This involved carrying out a SWOT analysis to identify:
Strengths of the All-Bran brand
Weaknesses
Opportunities existing in the market
Threats - e.g. from competitors.
Kellogg's | Building a brand in order to sustain its life cycle
