Effective strategies for long-term growth
A NATS case study

Page 1: Introduction

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Air travel has become a regular part of life for many people, but managing the processes surrounding it is far from simple. During the summer of 2012 the UK welcomed around 200,000 more air passengers through Heathrow and Gatwick airports than in a non-Olympic year. Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have...
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Page 2: Aims and vision

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An organisation’s vision describes where the business wants to be in an ideal world. A vision is aspirational and can be inspirational for employees and stakeholders. Aims describe what the business intends to do in the long term and help to deliver the vision. Examples of aims might be to increase profit or to improve the business’ impact on the environment. The aviation sector as a...
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Page 3: Objectives

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Objectives set out the outcomes the business needs in order to achieve its aims and may relate to functions or the whole business. SMART objectives The use of SMART objectives helps a business to ensure that its progress towards achieving its objectives can be measured. Specific – so that everyone knows exactly what is to be achievedMeasurable – sets out the level to be achievedAgreed...
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Page 4: Strategy

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A strategy is the plan by which the aims and objectives will be put into action. NATS’ strategies centre around three key areas: Innovation – developing new and creative products and services to retain market position and grow the business Partnerships – creating alliances to strengthen its position and open up new markets People – enhancing the organisation’s skills...
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Page 5: Tactics

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Tactics are specific programmes of work or activities which help to achieve objectives. They may be customer-focused or operationally based. Around 26,000 flights a day cross European airspace – at different heights and along different routes. NATS solutions which support its strategy of innovation focus on making the most efficient use of this space. 3Di - a world 'first' For example...
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Page 6: Conclusion

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NATS has grown from a UK-only to an international air traffic management provider. Its range of services and wealth of expertise help to deliver efficient and effective solutions to the challenges its customers in the aviation industry face. Its strategies for continued growth rely on its innovation, partnerships and people. Statistical appraisal has shown that the strategies have helped to...
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