Page 1: Introduction
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are far clearer and better defined ('cleaner' than ever before. This case study looks at how one company in particular has responded to the opportunities presented by new digital technology.
Polestar is Europe's leading independent printing company and is Number 1 in the UK. It continues to be at the forefront of the move towards digital printing within the UK. It has adopted CTP technology so as to provide its brand-leading customers with a competitive edge.
Polestar serves the publishing, retail, travel and direct marketing sectors through the production of catalogues, brochures, magazines, newspapers, packaging and direct mail.
If you have recently read a newspaper or magazine, flicked through a holiday brochure, or ordered from a catalogue, then you've probably already come across Polestar. Polestar has certainly come across you; the group printed all of the forms for the UK Census 2001.
Polestar is a B2B (Business to Business) company. It sells its products directly to other businesses, including companies with a range of brand names with which you will be familiar.