This case study outlines the way in which Adtranz has created the tram of the future, the EUROTRAM, for Strasbourg – the European city lying at the hub of the European Union. The EUROTRAM will be at the centre of the Strasbourg transport policy into the next millennium. Adtranz is a major force in the railway industry, with a new name and a new identity. The Group was legally formed in January 1996, as a result of a 50/50 merger of the transportation activities of…