Product design through research and development A Syngenta case study
Page 6: Conclusion
The business environment and customers' needs are constantly changing. Science-based organisations in particular need to invest in research and development to help them respond to these changes. Although this is a costly and time-consuming process, R&D can result in the development of innovative new products and services. This in turn can lead to greater profits and enhanced reputation.
Syngenta's focus on plant science has allowed it to develop new products which address world demand. The research and development that it has carried out has led to the creation of new products such as the fungicide Amistar and Gallant winter wheat. By investing huge sums of money into R&D, Syngenta provides solutions to help farmers.
Syngenta | Product design through research and development