Page 3: Establishing aims
For any business organisation to be successful, it is necessary to establish clear aims. Without clear aims, an organisation has no sense of direction and will be unable to monitor and record the progress it is making.
The aims of War Child are to:
- focus public attention on the plight of children in war zones
- alleviate the suffering of children by bringing material aid into war zones
- support those children who have been evacuated to refugee camps
- initiate rehabilitation programmes once children return safely to their homes - this includes identifying needs for capital reconstruction projects
- be instrumental in healing the psychological damage caused to children by their experience of war.
The founders attempted to identify and prioritise the greatest needs of children in areas of conflict and determine how best to help them. They incorporated this into the organisation’s aims. War Child was established as both an implementing agency - funding, staffing and operating its own aid programmes, such as medical programmes in Bosnia and West Africa and the mobile bakery in Mostar – and as a grant-making trust, providing financial and logistical assistance to dozens of other Non Governmental Organisations (NGOs).
The main advantage of this dual mode of operation is greater flexibility and a speedier response to emergency situations. It also allows War Child to avoid some of the problems that often hinder the work of the NGO community - when competition takes the place of co-operation and duplication of effort (similar projects running in the same place) wastes resources.