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The importance of cause related marketing (PDF) |
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Building on a brand (PDF) |
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Customer-led innovation in a competitive market (PDF) |
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Royal Bank of Scotland A3 ePoster Edition 12 "Motivation" |
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London 2012 - achieving the vision (MP3) |
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Recruitment and selection at Enterprise Rent-A-Car (MP3) |
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Solving complex supply chain problems (PDF) |
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How innovation drives research and development (MP3) |
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Using promotional strategies to connect with stakeholders (PDF) |
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Corporate responsibility and stakeholders (MP3) |
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Entering a new market with a new product (MP3) |
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Positioning the brand (PDF) |
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Investing in people and in brands (PDF) |
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Business ethics and sustainability in the steel industry (MP3) |
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Using technology to improve economies (MP3) |
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The People Collection Business Case Studies eBook |
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Building a competitive advantage (PDF) |
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Managing the supply chain to meet customer needs (MP3) |
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Bringing an innovative product to market: Assure® (MP3) |
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Creating and launching a new product range (PDF) |
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Ethically serving stakeholders (PDF) |
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Meeting business needs through training and development (MP3) |
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The marketing mix in the food industry (MP3) |
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Managing a store relocation project (PDF) |
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Changing working patterns (MP3) |
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