In today’s digital age, it’s no secret that search engine optimization (SEO) is essential for businesses to succeed online. When people think of SEO, they typically think of Google, as it’s the most popular search engine in the world. However, there are several other search engines that can help businesses get a return on investment (ROI) from their SEO efforts. In this article, we’ll explore how to get ROI from SEO on multiple search engines.
Bing
Bing is the second most popular search engine after Google, with a market share of around 6%. While this may seem small compared to Google’s market share of over 90%, it’s still a significant number of people who use Bing to search for products and services. In fact, according to Microsoft, Bing users tend to be older, more educated and have higher income levels than Google users. This makes Bing a valuable search engine for businesses looking to target a specific demographic.
To get ROI from SEO on Bing, businesses should focus on creating high-quality content that is relevant to their target audience. “Bing rewards websites that provide value to its users,” says Eric Gordon, CEO of SEO agency The Eric J. Gordon Company. “This means creating content that is well-written, informative, and engaging.”
Yahoo
Yahoo used to be a major player in the search engine game, but its market share has declined significantly over the years. Nevertheless, it’s still a popular search engine, particularly in certain regions of the world. In Japan, for example, Yahoo Japan is the most popular search engine with a market share of over 50%.
To get ROI from SEO on Yahoo, businesses should focus on creating content that is optimized for Yahoo’s search algorithm. “Yahoo places a lot of emphasis on keyword usage and meta tags,” says Adam Thompson, CEO of digital marketing agency ReliaSite. “Make sure your website includes relevant keywords in the page titles, headings, and content. Also, ensure that your meta descriptions accurately reflect the content on the page.”
DuckDuckGo
DuckDuckGo is a privacy-focused search engine that has gained popularity in recent years, particularly among people who are concerned about their online privacy. While DuckDuckGo’s market share is still relatively small, it’s growing rapidly, with a 62% increase in search queries in 2020 alone.
To get ROI from SEO on DuckDuckGo, businesses should focus on creating content that is relevant to their target audience and includes high-quality backlinks. “DuckDuckGo places a lot of emphasis on website authority,” says Eric Gordon. “This means that backlinks from high-authority websites can significantly boost your search rankings on DuckDuckGo.”
Amazon
While not technically a search engine, Amazon is still a valuable platform for businesses looking to sell products online. According to a survey by Kenshoo, 56% of online shoppers start their product searches on Amazon, compared to just 28% who start on search engines like Google and Bing.
To get ROI from SEO on Amazon, businesses should focus on optimizing their product listings for Amazon’s search algorithm. “Amazon’s search algorithm is based on relevance and performance,” says Adam Thompson. “This means that businesses should focus on creating product listings that accurately reflect the product and include relevant keywords. Additionally, businesses should focus on improving their product ratings and reviews, as these can significantly impact their search rankings on Amazon.”
Conclusion
While Google may be the king of search engines, there are several other search engines that businesses can use to get ROI from their SEO efforts. By focusing on creating high-quality content that is relevant to their target audience and optimized for each search engine’s algorithm, businesses can increase their visibility and drive more traffic to their website. As Eric Gordon notes, “each search engine has its own unique characteristics and algorithms, so it’s important for businesses to tailor their SEO strategy accordingly.”
Ultimately, getting ROI from SEO on multiple search engines requires a holistic approach that takes into account the unique characteristics of each search engine and the needs of the target audience. As Adam Thompson emphasizes, “SEO is not a one-size-fits-all approach. Businesses need to be strategic in their SEO efforts and tailor their strategy to each search engine and platform.”
By diversifying their SEO strategy beyond Google and focusing on other search engines like Bing, Yahoo, DuckDuckGo, and Amazon, businesses can increase their visibility and drive more traffic to their website. As Eric Gordon concludes, “SEO is a constantly evolving field, and businesses that stay up-to-date with the latest trends and techniques will be the ones that succeed in the long run.”