Building a joint venture in an emerging market

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Introduction Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs some 20,000 people world-wide. Burmah Castrol’s organisation is based on a number of business streams which operate in the lubricants and chemicals sectors. The lubricants business, which operates under the name Castrol, supplies specialist products and services to the Consumer, Industrial, Commercial and Marine markets. Castrol is the world’s leading independent marketer of specialised lubricants and lubrication services. The chemicals…

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