The background to Jaguar provides a good example of entrepreneurship – identifying opportunities, creating a winning formula and responding to consumer needs to build a highly successful company. The Jaguar story is one of ‘rags to riches’. In 1922, at the age of 20, a young motorcycle enthusiast called Bill Lyons met William Walmsley in Blackpool. Walmsley was building a stylish sidecar to attach to a reconditioned motor cycle. Bill Lyons saw this as an opportunity to create a winning formula – combining style, elegance…

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