Continuous improvement the Corus way


Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of £9 billion. The company has four divisions and a global network of sales offices and service centres. The global steel industry is highly competitive with a number of large businesses. Corus has major steelworks in the UK located at Port Talbot, Scunthorpe, Teesside and Rotherham. Continuous Improvement In 2004, under the new Chief Executive Officer, Philippe Varin, the company launched its Restoring Success programme aimed at closing the competitive gap between Corus and its European competitors. The objective was to make Corus more competitive and to ensure the business became more resilient to any cyclical downturn in the steel industry at times of economic difficulty. Steel goes into many manufacturing and construction products with demand being sensitive to economic growthand decline. Part of the plan involved cutting back on waste and unnecessary copying of activities and by the end of 2004, 50% of the target savings had been achieved. As a result the company moved into profit last year for the first time since its formation in 1999. Looking beyond the original ambition of Restoring Success,…

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