Developing clear strategies to fulfil strategies within cultural aims and values

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Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it has grown to become an internationally recognised brand. It is part of the world’s largest car rental group which has 8,100 corporately owned rental offices in the United States, Canada, the United Kingdom, Germany, Ireland, France and Spain, and has 78,000 employees. In the UK, Enterprise has more than 370 branches, which means that more than 90% of the population lives…

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