Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than 850,000 vehicles. However, Enterprise Rent-A-Car has quite a different idea of what its business is all about. In Enterprise’s view, the business it is involved in is customer satisfaction. This is a characteristic that it shares in common with every successful service company, large or small. What is a service company? A service business is one that meets customer needs by…
The importance of customer service at Enterprise Rent-A-Car
Estimated reading time: 9 minutes