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Engaging Mobile Apps – What is our way for users to get enjoyable?

In the middle of today’s modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It will be a great pressure to face the development & development of mobile applications, with the goal of attracting more customers in the right target, improving customer experience and bringing back positive feedback, as well as getting a higher position on the ranking of mobile applications.

Today, there are millions of applications on the Apple and Google ‘ecosystems’. And until smartphone technology becomes popular and takes a leading role in the lives of every citizen, more and more applications will be born. The playground is not new, but it is interesting. However, among the multitude of colorful mobile applications, what is our way for users to get enjoyable in the coming 2020s?

Why do we need a breakthrough with Mobile Apps?

Many documents (Jackson, 2005) argue that indiscriminate consumption has a significant environmental impact in terms of energy and resource consumption. There is an opinion that what users do with and how they use the product is very important (Jackson, 2005). Habits and behavioral habits contribute to the awareness between environmental and social values and daily interactions with the product.

Moreover, the strong impact from the Covid-19 epidemic has also permanently changed consumer habits (https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research). People are getting into a different shopping habit, turning their attention to more home electronics, they’re looking at products and brands through a new lens.

As proven above, we build common applications to serve our customers, revolve around them, and focus on them. So, when are we wondering: between the vast array of applications in the Android and iOS ecosystems to meet the diverse needs of customers, which path is specific to the enterprise’s application?

What do we need to consider?

Attention to user experience

First and foremost, we have to think about user experience. It is certainly not easy to promote the development of mobile applications that provide users, follow exactly what they want, and appear when they want. User-centered and centered around even the tiniest needs of the user – this is the time to demonstrate the agility and sophistication of the business.

Business vision

If you want to guide customer emotions through your app discovery journey, you really need to have a consistent and consistent business vision before proceeding with app development. Once you have built and developed the app, users will quickly be attracted to and form a habit of using existing content, which will be very difficult if you completely change the application structure or arrangement. items. Therefore, define your business vision in the first place to avoid changing too much later.

Application analysis

A new decade opened with promising potential; such as data science, machine learning, and natural language processing. These potential factors along with the popularity of 5G bandwidth are expected to transform mobile applications in the 2020s. Huge amounts of data will pave the way for advanced analysis to help improve predictability.

Mobile developers will have to fully understand how to pull these capabilities into a comprehensive, highly customizable user experience without compromising customer privacy.

Consistent Delivery

For large companies with a wide range of product lines, with each specific application developed specifically for each, we need to define development standards, collaborate and test other important features. ensure consistency.

But first, businesses need to review React Native or Xamarin – cross-platform application development frameworks, throughout the development process for Android and iOS.

Agility assurance

The threats of competition are getting bigger, requiring businesses to quickly adapt to the technology, constantly updating new trends. Moreover, developers will need to rely on Agile and DevOps principles to speed new products into the market and manage their software update cycles.

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