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HomeStrategyEnterpriseFranchising and entrepreneurship

Franchising and entrepreneurship

What is franchising? McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that…

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