The demand for grounds maintenance workers is expected to rise by 2020, meaning that there’s a definite market for setting up your own lawn care business or improving lawn care software for your existing business. If you’re considering starting your own company, here are some tips on things to consider.
Identify Your Goals
The first step to setting up any business is to establish what it is you want your new business to accomplish. How big do you want your company to grow, are you hoping to work full-time or part-time, are you looking to work independently or with a team? All of these questions and more should form the basis of your plan so that you know exactly how your business will develop. Start by creating a mission statement that will help you define what the business is and why you’re creating it. From there, you can make decisions more easily as you’ll know whether they align with your goals.
Establish Your Target Market
It’s important to establish early on who it is you’re targeting with your business. Are you hoping to target corporate offices, or will you be looking to maintain lawns in your local area? Are you going to expand and open a chain of lawn care businesses around the country? Knowing the answers to questions like these will help you develop a buyer persona so you can create more effective, targeted marketing campaigns that speak directly to your ideal customer.
Choose Your Equipment Carefully
It’s time to start investing in your business and buying the tools you will need to actually run your business. Go back to the goals you first established and the types of services you want to provide to your customers. You can then assess the equipment that you’ll need in order to achieve these goals. There are two aspects to buying equipment that you should always keep in mind, however. Firstly, you want to look for equipment that helps you get things done faster, so you can complete more jobs and make more money. Secondly, the equipment needs to be of high quality so that you can provide a quality service. It’s tempting to go cheap in the early days of starting a business because funds are typically lower but making the investment early will pay off in the long run.
Make the Most of Your Clients
The most cost-effective way of marketing a business is
through word of mouth – in other words, your customers. Don’t be scared of
asking your customers for a review or a testimonial that you can use on social
media, on your website or even on online review sites. Most clients will be
happy to write a few words if you’ve done a good job and you can then use those
reviews to generate referrals. Consider providing a reward for people who refer
other customers to your business as an incentive. You could even send packages
containing stickers, posters and business cards to customers that they can then
give to their friends and family, so they can get in touch.